Heimat

There are few words that have made it from German into the English language register, unlike the other way around. Zeitgeist, Schadenfreude, Angst are some of the rare examples, words that are difficult, if not impossible to translate.

Heimat is another one of the German words, it is difficult to come up with a word or even a short phrase in English, yet it describes a universal concept. Heimat stands for one’s home, homeland, familiar surroundings where you grow up, that you understand and that understand you. Heimat is a place, it is a group of people and it is a feeling of belonging.

Homeland is the most likely offered translation in encyclopedias and dictionaries. Looking and listening to popular culture, hometown is probably most often mentioned, implying the same heaviness, longing and melancholy. Heimweh (homesickness) is the longing for home, kids experience it on their first holiday away from home and parents, expats feel it when they go to search for food shops with imported goods from their home region.

Heimat kann at times be made, Wahlheimat is the home of choice, the place you move to and which try to make your home. You can also lose your Heimat, heimatlos is a person who has been driven out of their home land, who is not allowed to live where they belong (but not homeless). Heimatlos can also be a state of mind, you do not have a Heimat if you are constantly moving around when growing up, never able to grow roots at a place.

Of course in our mobile society this is not as unusual and drastic as it used to be. When you leave the place you grew up at, Facebook and many other online tools help you stay in touch. You will be informed how your friends are going, what they had for dinner and how the local football team is progressing. You can video conference via Skype and be – virtually – at many events. That does not replace Heimatgefuehl, the feeling of being at home where you belong, but it does keep connections alive.

I left my country, (West) Germany, 20 years ago to live on the other end of the world. It took me many years to call Australia home, but there came a time when I felt that warm, comfortable feeling when flying in to Sydney, it had become my home, by choice and by gut feel. I know my way around, I love country and people, but I worry that it will never be mytrue home, my Heimat. I go back to the town I grew up in and I meet friends who have known and accepted me for 30 years. They were taught the same curriculum, they watched the same tv shows.

We grew up in a time in Germany when the word Heimat had been occupied, hijacked by conservatives, who just like the nazis in the thirties connected it with very traditional values we did not want to know about. We would not dare using the word. Heimatfilme were dorky movies, describing life in the country, nothing we aspired to. Heimat was used only by old people, possibly from Bavaria. This has changed, Heimat has re-gained its place in the German language, and looking at current advertising and slogans on t-shirts, it is even a trendy.

The List Of Must Try IOS Apps

Below my favourite IPad/IPhone apps.

This list is dynamic, please name your favourites in the comments and I’ll add them to the list.

Managing Documents

The IPad does not have a filing system like a PC and exchanging and managing files needs getting used to. These applications make it easier:

Instapaper

This indispensible app allows you to store web pages for later reading when you’re offline or when you find the time back on the sofa at home. Instapaper makes this very easy by installing a button in your browser(s), it is also linked to by many reading apps like Flipboard and most Twitter clients. (Free/Commercial) Link

Docs to Go

Documents to go is a file management and file format translation app. It can view many popular file formats and it can edit word and excel files. Doc to go can sync with cloud services and it can also synchronise automatically with your PC through the free Windows/Mac app. (Free/Commercial) Link

Good Reader

Very good at reading even long pdf files and able to read a number of other file formats. (Free/Commercial) Link

News and Magazines

Flipboard

Beautiful, magazine style display of your customised news feed. Pick your sources from your twitter feed, your facebook stream, linked in, news papers and magazines and Flipboard will compile a digital magazine that is perfect for the IPad. Articles you like can be shared or sent to Instapaper for archival. The IPhone app is also worth downloading, making good use of the small screen. (Free) Link

Zite

Another digital magazine, grouping news into sections and learning from your choices. Zite learns what you like and gets smarter every time you use it. (Free) Link

news360 degrees

The idea here is that you get a number of sources for the same news article, so you can compare how the New York Times writes about the US elections to the Sydney Morning Herald, which can make for interesting reading. (Free) Link

Mashable

The best tech blog! (Free) Link

Social Networking / Branding

Facebook

IPad and IPhone app. No need to explain. (Free) Link

Google +

At this time IPhone version. (Free) Link

Linked In

At this time IPhone version only. (Free) Link

TweetBot

A customisable Twitter client. (Commercial) Link

HootSuite

A Twitter client with multiple columns to follow several accounts. (Free) Link

Productivity

IA Writer

If you need to write a text with more than 144 characters, IA writer is best. It is for writing only, nothing else, no frills, no fiddling with fonts and formatting. The keyboard has all the controls you normally miss on the IPad keyboard, which means that you can actually control the cursor. Writer counts words and letters and that’s about it. Documents can be saved locally or with several cloud services. (Commercial) Link

Pages

The Apple word processing software, compatible with word, and therefore required if you are part on an MS office workflow. (Commercial) Link

Keynote

The Apple presentation software, compatible with powerpoint, and therefore required if you are part on an MS office workflow. There is also a remote control app, which lets you control a presentation on your IPad from your IPhone. (Commercial) Link

Prezi Viewer

Prezi is a web tool that allows you to make presentations that don’t just move from slide to slide. The viewer allows you to store and display prezis set up on a web based app. Funky presentations using free software. (Free) Link

Education and Learning

ITunes U

There is so much good content accessible via ITunes U, and it’s totally free.
(Free) Link

Khan Academy

Thousands of educational videos, at this point mostly sciences and maths, available for free. Videos can be downloaded to the IPad to view when offline. (Free) Link

Inkling

What digital textbooks should look like. Inkling has interactive materials from major publishers like Pearson. Books have to be bought on the web (used to be in-app) and are not cheap. (Free) Link

Google Earth

The best atlas, perfect for the IPad. (Free) Link

CIA World Factbook

Facts about every country, always there, even when not online. (Commercial) Link

Working with Images and Movies

Apple IPhoto

IPhoto does most of the things you need to do with images on the fly, quick tuning, crop, minor adjustments. (Commercial) Link

Snapseed

Very good application to tune your pictures with one touch. Many predefined actions make it quick and easy to get the best from your snaps. (Commercial) Link

Adobe Photoshop Touch

Not quite the functionality of the desktop application, but the app to work on pictures. (Commercial) Link

IMovie

Cutting and post processing videos on the iPad. (Commercial) Link

Music

Garageband

A fantastic app to compose music on the IPad or IPhone, multiple tracks, range of instruments, “smart” assisted mode makes almost anyone sound like a . (Commercial) Link

Books and Magazines

IBooks

Apple’s free app reads epub and pdfs, and it reads them to you if an audio file is supplied. (Free) Link

Kindle

The Kindle app (Free) Link

Google Play Books

Gives access to Google’s book shop (Free) Link

Our Choice

Al Gore’s follow up book to An Inconvenient Truth is a multi media book with movies and infographics, well worth the 5 bucks. (Commercial) Link

Zinio

Magazines on the IPad (Free) Link

TRVL

Beautiful travel and photography magazine (Free) Link

Utilities

 

IPad 2 & 3 display comparison

Got it! Could not resist, I went into the store just to have a look. Despite the hype it wasn’t that busy on the first day, and they had almost every model on hand.

Ok, so now I have the new IPad. Setup took hardly any time and I really appreciate Apple shipping with a full battery. It is slightly heavier than version 2, and a little thicker. Obviously we still have a long way to go in battery technology. It feels a little faster when calling up apps, but that could be only the screen.

About that screen: even to my slightly aged eyes it looks great. A comparison to the v2 model looks like this:

Text display comparison IPad 2 / 3 (click to enlarge)

 

 

 

 

 

When looking at the display with a loupe, the added pixels show:

Close up comparison IPad 2 / 3 and print (click picture to enlarge)

 

QR codes: the good, the bad and the useless

A lot has been written about QR codes in the last two years. Quick Response codes are 2d barcodes containing text with information or links to web pages which can be scanned by phones with the appropriate software (and a camera).
Described as the missing link between print and online by some, dismissed as a passing fad that is too difficult to use by others.

Like with most things, the truth lies somewhere in between: done right they can add functionality and value, but if they are done badly, people will be disappointed and not make the effort to use them again. Tech friendly marketers need to remember that not everybody will jump at the opportunity to test a new gadget. If they do and it doesn’t work, or if it gets too hard or is just not quick enough, they will move on.

Some examples of codes I have seen used (please click on the pictures to enlarge):

Good:

Madison square gardenA very large billboard at Madison Square Garden, linking to a movie trailer. A massive display that invoked curiosity when QR codes were very new in the US.

 

The campaign for Hennessy produced more than 600.000 scans, most of them from IPhones.
Details on the usage numbers can be found here.

The code itself shows that 2D codes don’t all have to look the same.

 

A QR in Berlin, linking to a historic video that showed the area in the mid twentieth century. The video loaded quickly and the QR immediately added another dimension to the displays.

Another QR in Berlin, here the green party shows their affinity to modern technology by linking to a video of their candidate in the local elections.

Bad:

A QR on the back of a book, linking to … absolutely nothing. That’s because the book is a few years old, and has been re-printed digitally as a short run. With publishers maintaining the long tail and books not going out of print anymore, references to time limited events like this code need to be taken off the artwork – or the URL has to be kept alive.

 

Completely Useless:

A QR in a vodka promotion, but Usher’s advice links to … a page secured by a facebook login. Much too hard to follow, most people will just not type in their login and password for a promotion, especially without clear incentive. “Scan to read more” is just not enough.

Online community

Last Saturday evening I stayed in a great hotel on Sunset Boulevard in Los Angeles. I was quite happy staying in, I had my iPad, law and order on tv and some room service.

I channel surfed and saw president Obama’s announcement that after almost ten years, finally Osama bin laden had been caught and executed in Pakistan.

It was a big announcement and news event, one of those that you would look back on after years and think where you were when that happened.

It created a whole big brown bag of feelings in myself, first one of just WOW, then relief, then sadness looking back on why this was such a significant event. Back to 9/11 and all the events and consequences, from conversations with people in the New York area to that damn security, that can make boarding a plane such a pain. Then fear. Fear that has been there since 9/11, that a strike like that was and is possible and fear that there might be retributions soon.

I felt the need to communicate, I sent a text to home in Australia, but there it is night, and there is no reply. A look a the online news sites shows that in Australia and Germany the news has not hit yet.

Tweets started coming through. “Ding dong”, said Jeff Jarvis and the song is immediately in my head. The TV news shows people in New York and in Washington assembling at times square and at the white house. Jubilant shouts of “USA, USA” don’t feel right and do not go with my sad and sombre mood.

More tweets came in, initially just blasting the news, Bin Laden Dead. Then first reflections.
TV news replayed Obama’s announcement and scenes from the countries assembly points, times square, white house and then also ground zero.
Commentators trying to explain what happened, but they had no further material and kept repeating what the President had already said.

Jokes started to appear on twitter. Then some criticism of the jubilations.

I contemplated going down to the hotel bar, but I didn’t. I thought about going down to the street. Traffic and general noise from there increased, as if others had felt the same urge to get out and talk. I didn’t leave my room.

Twitter was my soundboard, mirroring my emotions, keeping me company. Twitter was entertaining, thought provoking, immediate and fully satisfied my need to exchange thoughts and emotions.

iPad 2

I have finally got an iPad 2, here’s a quick review.
It took me a while to decide whether I wanted to upgrade, I quite liked the original iPad and was not really sure that I could justify the expense. But then klaus came with his new toy and showed me, that with the new version, everything on screen can also be shown on an external screen or projector, using a via or hdmi connection. That means that for a presentation you can show anything that goes on your screen, no matter which app you are using.
Apart from this feature, there are not too many new features.
There is the camera, front and back, but the quality is so bad that I doubt it will get much use, especially when the iPhone4 is near.
The processor is quicker, and you do notice it. You notice it in complex apps. IMovie for example only runs on the new pad, and it runs really well. Video editing with a touch interface, very easy and a lot of fun, GarageBand was already available for the iPad 1, and it is just as great on the new model.
The iPad is slightly lighter, but still too heavy when reading without a rest or in bed, which is not really a problem.
The shape of the iPad is rounded to the back, similar to the iPhone 3, that is not a problem in itself, but the controls on the side and at the top do now stick out of the curved shape more, and I can see that something might get caught.
I did get a magnetic cover with the iPad. It seemed like such a magic accessory. But after the novelty wears off, it is not really that useful. It does not cover the back, no surprise there, so if you want a scratch free gadget, you need another cover. It rolls up, to turn into a stand for typing and for viewing. However, when you compare it to the original apple cover for the iPad 1 it is just not as functional. It can hardly be used on your lap and – because it is magnetic – it does not feel as safely attached when carrying it around. I am sure there will be cool and useful looking covers making use of the magnets soon, and I’ll be replacing this one as soon as I have found one.

Good:
Mirroring, anything on the screen is projected.
Faster processor.
Slightly lighter.

Not so good:
Controls on side (volume, screen lock) stick out.
Camera disappointing.
The magnetic cover.

The IPhone as a wireless access point

The Personal Hotspot in the Settings MenuWith IOS version 4.3 Apple added the Personal Hotspot feature to the IPhone. This functionality is not new, it had been available before to jailbroken IPhones and it has been a function on Android phones for a while. A similar function was tethering, which you could use to connect your IPhone to your PC or other device to the internet via the Phone’s 3G data connection.

The Personal Hotspot function is very easy: go into Settings -> Personal Hotspot, set up a password and turn the function ON. The IPhone becomes a WiFi hotspot, with the name of the phone as the identifier (displayed in the settings). You can now connect three devices via WiFi to use the IPhone’s internet connection or to each other. I have tried this sucessfully with my laptop and IPad. I was also able to provide the participants in a meeting online access.

Hotspot OnThe Personal Hotspot feature is a life saver when no other connection is available. It is also an option to save on access fees for your gadgets and reduce the number of online plans you may have. It is obviously no replacement for WiFi at home or in the office and it does drain the battery of the phone very quickly, but it does the job. Luckily the telephone companies in Australia don’t charge any additional fees for tethering or the hotspot feature, AT&T in the US does and several companies in Europe also increase fees to make this feature available.

Twitter Update March 2011

as an update to Twitter for Business, some new numbers on Twitter from the Twitter Blog (March 2011):

  • 3 years, 2 months and 1 day. The time it took from the first Tweet to the billionth Tweet.
  • 1 week. The time it now takes for users to send a billion Tweets.
  • 50 million. The average number of Tweets people sent per day, one year ago.
  • 140 million. The average number of Tweets people sent per day, in the last month.
  • 177 million. Tweets sent on March 11, 2011.
  • 456. Tweets per second (TPS) when Michael Jackson died on June 25, 2009 (a record at that time).
  • 6,939. Current TPS record, set 4 seconds after midnight in Japan on New Year’s Day.
  • 572,000. Number of new accounts created on March 12, 2011.
  • 460,000. Average number of new accounts per day over the last month.
  • 182%. Increase in number of mobile users over the past year.


Filmink – an IPad Magazine done right

 

Filmink has launched its new IPad magazine and it shows the possibilities of publishing to tablets.

Horizontal Navigation

Filmink have realised the magazine using the Adobe Digital Publishing Suite for Creative Suite, familiar from other tablet magazines such as Wired and already used for over 100 tablet publications. Articles and ads are arranged  in a horizontal sequence, multipage articles are read by scrolling vertically. The Adobe solution allows for the embedding of media elements, so that the magazine experience can be had offline, without a high speed internet connection. It offers interactive elements such as sound, video and interactive multi state areas, that change and show different contents in an area on a page, depending on a reader’s choice.

The first edition of the magazine weighs in at about 700 MB, download times depend on your bandwidth, I had it on my IPad in ten minutes.

In ad movies

The Filmink IPad edition has over a hundred pages of text, equivalent to the print edition. It uses trailers and interactivity in ways that make sense and complement the text content of the magazine, unlike in other magazines there is no media for media’s sake.

Multistate object: many reviews on one page

Navigation is well thought through, it is easy to jump to articles from the contents. The different sections are clearly marked and separated.

A lot of the content goes beyond the possibilities of print: Ads contain videos with trailers or supplementary materials. Links lead to websites and online content.

Multistate objects:
A multistate object changes depending on user selection. On this page the navigation bar on the left lets the user chose which movie review to display.

Filmink is a smart and entertaining  IPad application and sure to be a successful publication. It shows what can be done now with standard software and good media and content. It also makes you want more and hints at future possibilities in e-mags:

Closer links in to news updates in shorter intervals: As a magazine Filmink only gets updated once a month, current news is on the website. If the IPad mag combined access to both in app, content could be updated as news happens. This would mean a cross between a magazine and a newspaper and might require a subscription, but why read outdated contents on an e-reader?

Database connectivity to older or more extensive content: Current reviews are in the mag, could older reviews be made available by accessing a database? Could the app tell me when this feature is showing near me?

User generated content, voting and other participation are currently all are channelled through the website. Contents, articele snippets or links to trailers cannot be sent through the app to others. Social networking applications could let me invite friends to the movies, post opinions to my peers etc.

Shelving and archiving: As far as I know the shelving and rchiving of older issues has not been solved for any of the IPad mags. A stack of print magazines gives very quick access to older volumes, e-mags need to find an equivalent. At 700 MB an issue they can’t be kept on the IPad.